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The ‘Love the Philippines’ campaign succeeds in Zamboanga Region

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By Jocelyn Alvarez

DAPITAN CITY, Zamboanga Del Norte, August 02 (PIA) – Undersecretary Myra Paz Valderossa-Abubakar of the Department of Tourism (DOT) expressed deep gratitude to the local communities of Zamboanga Peninsula for their tremendous support of the ‘Love the Philippines’ branding campaign.

During the post-SONA activity held in Dapitan City on July 26, Usec. Valderossa-Abubakar conveyed appreciation for the overwhelming support that has bolstered tourism opportunities in the country.

She attributed this milestone to the tireless efforts of President Ferdinand R. Marcos Jr., who consistently demonstrated unwavering trust in the DOT Secretary and prioritized tourism as a crucial pillar for the country’s economic progress and recovery, leading the industry to its current state of success.

Addressing a gathering of stakeholders, government officials, and tourism enthusiasts, Undersecretary Valderossa-Abubakar highlighted the nation’s collective optimism for the future of tourism. The audience was presented with an array of achievements showcasing the tourism industry’s indispensable role in contributing to the nation’s economic growth.

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In 2022, tourism significantly impacted the Philippines’ Gross Domestic Product (GDP), contributing approximately 6.2% or around Php 1.38 trillion. This marked a noteworthy 36.9% increase from the previous year’s GDP of Php 1 trillion.

Moreover, government and stakeholder efforts resulted in providing more than 5.35 million Filipinos with job opportunities in the thriving tourism sector.

The Philippines reopened its borders to all types of travelers in February 2022, leading to a remarkable surge in international tourism. The country welcomed over 2.65 million international tourists throughout the year, surpassing figures from the pre-pandemic year by an additional one million visitors. Most recently, the nation celebrated the achievement of reaching 3 million foreign arrivals, representing an estimated tourism revenue of Php 212 billion for 2022.

The domestic tourism sector also experienced a resurgence, witnessing a staggering 102 million trips recorded throughout the country. The robust performance of the industry translated to tourism receipts reaching an impressive Php 1.87 trillion.

Zamboanga Peninsula played a vital role in the tourism industry’s revival, offering a captivating tapestry of tourism offerings. Zamboanga del Norte, particularly, became a prominent destination with natural beauty showcased by the pristine landscapes of Dakak. The rich historical trails of national hero Jose Rizal, the delightful culinary fair of the sardine-capital, Dipolog City, and the vibrant cultures of numerous indigenous communities all contributed to the region’s allure.

The success of the ‘Love the Philippines’ campaign and the resurgent tourism industry underscore the nation’s determination and resilience amid the challenges posed by the pandemic. With an optimistic outlook for the future, the Philippines continues to beckon travelers from all corners of the globe, inviting them to explore its diverse wonders and forging a path towards a brighter and more prosperous future for its people. (KSA/RVC/JPA/ Zamboanga Sibugay)

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News credit to: Philippine Information Agency (PIA)

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Dipolog

Zamboanga del Norte joins the International Travel Festival

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Ginalin G. Ma

The heart of the biggest and most awaited travel fair was hosted by Cebu City through the Cebu City Tourism Office the 9th International Travel Festival 2024 themed “Love to Travel” held at

Pacific Grand Ballroom, Waterfront Cebu City Hotel, Cebu City last May 3-5, 2024.

The provincial government remarkably showcased the splendor of Zamboanga del Norte through the Provincial Tourism Office, headed by Mr. Anthony Charles Rotoni, during the International Travel Festival 2024. The ZaNorte team composed of the representatives of the tourism office, namely: Engr. Demetrio I. Nalzaro, Erna D. Baradillo, Kathleen E. Pansipansi, and Shara Dawn S. Sulit whose efforts gained maximum exposure and exceptionally launched the products and services of this province.

ITF 2024 was a much-anticipated tourism-focused event in the country for both local and international exhibitors as well as travelers whose common interests revolve around planning trips and finding the best deals on hotels, cruises, airlines, financial institutions, travel agents, wellness spas, and other tourism-related businesses.

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At its inception, the prestigious International Travel Festival was the brainchild of these brilliant individuals: Ms. Juliet Amazona, Sheramie Leung (deceased), Thannya Pino, Matt Poonin, Tim

Tio, and Stephanie Villahermosa. Together, they were on a mission to redefine travel in Cebu, one innovative concept at a time.

Certainly, under the unwavering support of Governor Rosalina G. Jalosjos, the projects and programs of the Provincial Tourism Office persist in embodying the governor’s mandate of “Misyon ko,

Tinuod ng Serbisyo,” elevating the province’s prestige to an international standard.

Ginalin G. Ma / Photo courtesy by Provincial Tourism Office.

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Dipolog

SwissHumanity, a Vlogger from Switzerland, Found Paradise in Liloy

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Photo by SwissHumanity FB

Venturing into the town of Liloy aboard his scooter, SwissHumanity, a vlogger from Switzerland, discovered a slice of paradise that captured his heart. Enthralled by the town’s natural beauty, he affectionately shared his newfound gem with his followers, revealing Liloy’s charm as the locals fondly refer to it as “Little Siargao.”

“Traveling by scooter around Mindanao really opens incredible doors!” exclaimed the Swiss vlogger. Liloy, with its abundance of coconut trees and crystal-clear waters, earned the nickname “Little Siargao” from locals.

Inspired by the adventures of fellow vlogger Kulas of BecomingFilipino, SwissHumanity felt compelled to share the joy of exploration with his audience. Through his vlogs, he aimed to spread happiness and kindness across the Philippines, encouraging others to embark on their own adventures.

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Experience the enchanting beauty of Liloy, Zamboanga del Norte for yourself! Pack your bags and embark on an unforgettable adventure to this hidden paradise. Discover the charm of “Little Siargao,” with its lush coconut trees and crystal-clear waters awaiting your exploration. Don’t miss out—visit Liloy now and create cherished memories that will last a lifetime.

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Dipolog

Explore Zamboanga del Norte: A Day of Discovery

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Are you a Balikbayan, foreign tourist, or domestic traveler planning to visit Zamboanga del Norte in May or June 2024? If so, we invite you to join us for an unforgettable one-day experience showcasing the best of what this beautiful province has to offer!

In celebration of the 72nd Founding Anniversary of Zamboanga del Norte, we’re organizing a special program designed to immerse you in the richness of the province’s culture, heritage, and natural wonders. Led by knowledgeable guides, you’ll embark on a journey of exploration to some of Zamboanga del Norte’s top tourist destinations.

From pristine beaches to lush forests, vibrant markets to historical landmarks, our itinerary is carefully crafted to provide you with a taste of the diverse experiences waiting to be discovered in Zamboanga del Norte. Whether you’re interested in learning about local arts and crafts, sampling delicious cuisine, or simply soaking in the breathtaking scenery, there’s something for everyone to enjoy.

This program is part of the promotional campaign spearheaded by the Provincial Government through the Provincial Tourism Office, aimed at showcasing the province’s newly launched tourism products and services. By participating in this special event, you’ll not only have the opportunity to explore Zamboanga del Norte’s hidden gems but also support the ongoing efforts to promote sustainable tourism in the region.

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As our way of celebrating the 72nd Founding Anniversary, we’re excited to offer our newest tourism products exclusively to Balikbayans, expats, and domestic tourists visiting from outside Region 9. Don’t miss this chance to be part of a memorable day filled with adventure, discovery, and celebration!

See the Registration Link to register. Open to Balikbayan, Expats, Domestic Tourists (Outside of Region 9) Only.

Registration Link:  https://bit.ly/experiencezanorte

Source: Zamboanga del Norte Provincial Tourism Office

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